⚠️ The Gap: Strategy That Doesn’t Ship

Consulting has long been associated with big frameworks, roadmaps, and slide decks. But in product-led organizations, strategy alone isn’t enough.

Today’s clients need:

• Clarity on what to build
• A way to validate fast
• Support that doesn’t stop at advice—but drives actual outcomes

Traditional consulting often struggles in environments that reward iteration, not perfection.

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Our POV: Consultants Must Think Like Product Teams

At ELYX, we believe the best consultants are also great product thinkers.

That means they:

• Frame challenges as problems to solve, not deliverables to submit
• Know how to define and evolve MVPs
• Help teams ship faster by removing friction
• Guide decisions based on impact, not process

In short: product thinking turns consultants into outcome catalysts.

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What Product Thinking Looks Like in Consulting

1. Customer-Centric Framing

• Start with the user or buyer journey
• Ask: What pain are we solving? Who benefits first?

→ Use Jobs To Be Done (JTBD), personas, user stories

2. Value-Driven Prioritization

• Align features with business goals—not effort estimates
• Use 2x2 matrices: value vs. confidence, cost vs. impact

→ Adopt lean prioritization, OKRs, or ICE/RICE models

3. Outcome-First MVP Definition

• Build only what’s needed to test core assumptions
• Know when to prototype, when to ship

→ Frame MVPs by outcomes, not feature sets

4. Embedded, Not Abstract

• Sit with product and tech teams
• Co-own delivery, adapt in real time

→ Be part of agile ceremonies, not observers of process

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ELYX Perspective

We don’t treat product thinking as just a delivery method. We treat it as a lens to improve client velocity, clarity, and confidence.

Our consultants:

• Ask “why now?” before “how big?”
• Operate in uncertainty, not ideal conditions
• Help clients avoid premature scaling or wasteful builds

We consult through the product lens—not just the business one.

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Final Thought: Don’t Just Recommend. Help Ship What Matters.

In a product-first world, clients need partners who help them make smarter bets, not just map possibilities.

Product thinking is what makes consulting feel like co-ownership, not outsourcing.

If your roadmap feels busy but not bold— Let’s co-create something that moves the needle.